September 20, 2025 - 20:40

AUCKLAND: Most of us have experienced tingling or goosebumps at some point, especially when we feel a strong positive emotion such as awe or excitement. However, a growing number of individuals are turning to Autonomous Sensory Meridian Response (ASMR) as a potential remedy for anxiety. This phenomenon, characterized by soothing sounds and gentle visuals, has garnered significant attention in recent years.
Psychology experts suggest that ASMR can evoke a sense of calm and relaxation, which may help alleviate symptoms of anxiety. The soft whispers, tapping sounds, and tranquil visuals often found in ASMR videos can create a comforting atmosphere, allowing individuals to escape from daily stressors. Some studies indicate that ASMR may trigger the release of endorphins and oxytocin, hormones associated with pleasure and social bonding.
While more research is needed to fully understand the effects of ASMR on anxiety, many users report a decrease in their anxiety levels after engaging with ASMR content. This suggests that, for some, ASMR could serve as a valuable tool in managing anxiety and promoting overall well-being.
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